A Look at Multigenerational Travel Trends

In recent years, the dynamics of family travel have shifted, with children playing an increasingly pivotal role in shaping vacation experiences. This change reflects a broader trend toward multigenerational travel, where families spanning various age groups come together to create shared memories. Let’s delve into how kids are influencing travel decisions and the rise of multigenerational trips.

Campaign Feature: From imagination to itinerary: Kids create vacation experiences

Kids Take the Lead in Vacation Planning

Traditionally, parents have been the primary decision-makers when it comes to family vacations. However, a notable shift is occurring. Children are now actively participating in the planning process, with some even taking the reins entirely. Tour operators and tourism boards are responding by offering itineraries designed by kids, for kids .

This trend is particularly evident among Gen Alpha, with 71% expressing a desire to travel with their grandparents . Their involvement ensures that travel experiences resonate with younger travelers, making vacations more engaging and enjoyable for all family members.

The Rise of Multigenerational Travel

Simultaneously, multigenerational travel is experiencing a surge in popularity. Families are increasingly planning trips that include grandparents, parents, and children, aiming to strengthen bonds and create lasting memories. These trips often focus on shared experiences, such as visiting nostalgic destinations or engaging in activities that cater to all age groups.

The benefits of multigenerational travel are manifold. Studies suggest that spending time with extended family can enhance cognitive function in older adults and improve social skills in children . Moreover, these trips provide opportunities for families to reconnect, away from the distractions of daily life.