TigerLily's Cliff Englert quoted in LLB Online about AI in the Ad Business:

"This past year, AI has fundamentally transformed (and dominated) the advertising landscape across every aspect of the business – and I'm not only referring to the final product consumers might be seeing/experiencing across media channels.

The transformation, for instance, is happening across all stages of the ad industry, externally AND internally. Starting with collaboration and development, clients are providing creative references and feedback using AI. Agency storyboards seem to be ~50% AI-generated imagery. Production companies (like TigerLily) are finding ways to integrate AI into storytelling when there's a budget constraint or creative efficiencies to be leveraged on behalf of clients. On the flip side, there's an explosion of consumers changing their search and buying behaviours because products like Google Lens and brands are adapting and optimizing accordingly (and then using AI again to do it)! Look at any recent campaign or final creative product placed in front of consumers that leveraged AI... love or hate, AI ends up being at the center of the conversation.

If AI wasn't transforming the ad industry, then why aren't we all able to shut the hell up about it?"