We're California Dreamin’ as Visit Anaheim's "Imaginagency" wins best Public Relations Campaign at the Poppy Awards!

"This recognition feels especially meaningful because it marks more than a win to us…it represents a jumping-off point for Anaheim as we enter our Golden Decade. We’ve been hyper focused on making an intentional evolution in how we show up as a destination, embracing richer storytelling, deeper layers of meaning, and a stronger lifestyle brand perspective that reflects the full spirit of the destination. The Imaginagency campaign helped bring that vision to life, and I couldn’t be prouder of the team behind it."

"You guys rocked it!"
Scott Oklin
Chief Marketing Officer, Visit Anaheim

Congrats are in order to our partners at Praytell Agency and Visit Anaheim for bringing on TigerLily to produce the commercial elements (video & still photography) of the campaign with Tia Mowry and the Imaginagents. The campaign, featuring Tia Mowry alongside kid influencers, presents real, bookable, kid-created itineraries for family vacations.

Judges gassed us up, calling it a “bold, on-brand idea with exceptional execution.” Pinch us!