Advance Auto Parts | Accelerate

When the team at Advance Auto Parts wanted to launch their new corporate campaign, we jumped at the opportunity to crank things up. What’s better than old cars, getting people back on the road, and finding the human story within all that sheet metal?

Shot over the course of 6 days, we dove into every aspect of Advance Auto Parts core businesses from the warehouse to store to shop to all the way down the road with their customers. No bolt was left unturned and no story untold.

Designed to play across an ultra-widescreen, we built a custom workflow to shoot for multiple aspect ratios across four different camera platforms. The end result was a piece that felt great at their conference and plays equally as well on digital platforms.