Formula 1 LVGP | C'AR Museum

The Las Vegas Grand Prix is one of a kind. With speeds over 215 MPH down the Strip, we developed an equally exciting C’AR Museum to keep fans entertained in between the action.

Partnering with our friends at Balti Virtual, we designed, animated, and developed an immersive AR experience to give fans a deeper look into the world of F1.

Centered around virtual track highlighting iconic spots around the 3.8 mile circuit, fans could explore a full-size car, take a virtual lap with Max Verstappen, learn the inner workings of an F1 steering wheel, and take a custom helmet selfie to share with their friends.