IQ Fiber | All Fiber. No Stress.

Speed is crucial when it comes to the internet, but what happens when you marry speed with a stellar customer experience? A transformative internet nirvana where bliss rules and ease reigns supreme. How do we know? We were customers first.

We worked directly with the team at IQ Fiber to evolve their existing look and feel into a new take on their spots. Utilizing an extensive design phase, we explored different styles and a variety of character designs to find the right mix of their current look and something fresh.

From there, it was off to the races with 2D character animation mixed with some subtle 3D elements. The spot premiered during the Super Bowl and our illustrations were used in their broader 360º integrated campaign across print, digital, and environmental.