Krystal | Steamin' Since 1932
Mixed media broadcast spot
How do you capture 93 years of Krystal history? Through a rollicking mixed media blend of memories both past and present.
We combined original live-action footage, photography, archival, 2D animation, and a touch of custom AI to create a journey through some of Krystal’s greatest moments.
Using research that fed into our script, we identified customer memories to recreate using a custom-trained AI model based on the photography from Krystal’s archive.
The end result is a perfect, delectable mix of new and old using the latest technology to further the Krystal brand story.