St. Jude | Cinderella Story
Broadcast and social spots
Everyone loves a Cinderella story and they don’t get much better than this. Dakota went from being a patient at St. Jude overcoming childhood cancer to a Division I golfer with his whole life ahead of him. His biggest support? Dad.
We produced this spot that puts Dakota in the spotlight with the most likely, unlikeliest of announcers calling his game. A heartwarming nod to family and the power of St. Jude Children’s Hospital.