TIAA | Product Animations

TIAA launched a new brand look and needed a series of animated explainers highlighting their products and services. With fun colors and bold type, our design and animation team were happy to jump in and bring it to life.

Driven by text-only animation, our team expertly balanced story and design across the entire series. We blended their brand with original illustrations to add additional story-telling components broadening the visual language. UI elements were created to showcase key technology callouts and live-action footage was added for the human element