University of Georgia | CAES Anthem

UGA College of Agriculture and Environmental Sciences is advancing the next generation of farmers, biologists, scientists, and others. They needed an equally innovative brand film to show their journey from the smallest molecule to the entire world.

We worked with the team at Frankel to design, animate, and edit this infinite zoom through the world of UGA CAES. Each scene was meticulously crafted by our team of designers and illustrators. We used a mix of 2D, 3D, and hand-drawn animation with custom effects to create the seamless story across scenes both big and small.

Custom sound design brought auditory life to the scenes, while our compositors developed custom rigs to add real-world lighting effects to fill out the atmosphere and mood established in our original designs.

It was a true labor of love from our labs to theirs.